
Puma
Puma Deviate Nitro Elite 4 HYROX Pure Pink
Pure Pink
- Release date
- 19 February 2026
- Retail price
- $230
- Material
- Engineered mesh (ULTRAWEAVE) with synthetic overlays
- SKU
- 312959-01
The Deviate Nitro Elite 4 sits at the crossroads of Puma’s racing heritage and the emerging HYROX training movement, offering a shoe that can sprint a 5 km time trial and then transition to sled pushes without missing a beat. Rendered in the eye‑catching HYROX Pure Pink palette, the upper is woven from ultra‑light ULTRAWEAVE mesh in a vibrant pink, while electric orchid and deep plum overlays add contrast and visual depth. Underfoot, Puma’s new NITROFOAM Elite midsole couples with a carbon‑composite PWRPLATE to deliver responsive energy return and a stable platform for high‑intensity reps, all wrapped in a PUMAGRIP rubber outsole that grips gym floors, treadmills and pavement alike. This blend of specialised technology, bold colour treatment and the shoe’s status as the first model built expressly for HYROX athletes makes it a compelling choice for anyone seeking performance‑driven aesthetics.